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Chipotle now has more demand from lower-income diners than higher-income ones

MarketWatch· Bill Peters· Oct 28, 2026 · 10:25 PM
Chipotle now has more demand from lower-income diners than higher-income ones

The fast-casual chain says menu-price increases helped results. It also noted rising beef costs and “higher protein usage” as people try to find ways to pack more protein into their diets.

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