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Pokémon has turned 30, and Target is set to cash in on the anniversary craze

MarketWatch· Bill Peters· Sep 17, 2026 · 8:13 PM
Pokémon has turned 30, and Target is set to cash in on the anniversary craze

As people clamored for Pokemon’s 30th-anniversary card set, Mizuho analysts noted long lines and sold-out items at Target stores.

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