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‘Owning a pet has become a luxury’ — vets worry about higher prices and shrinking pet population, survey finds

MarketWatch· Bill Peters· Jul 22, 2026 · 7:56 PM
‘Owning a pet has become a luxury’ — vets worry about higher prices and shrinking pet population, survey finds

A Morgan Stanley survey shows that U.S. vet practices are growing sales by raising prices as they contend with fewer visits —a formula that analysts say is unsustainable.

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